An $8.00 cup of coffee?

As I walked past two construction workers on my way to work on a Monday morning, I overheard one of the workers saying to the other with an unmistakable tone of sarcasm, “I think I’ll walk and get an $8.00 cup of coffee.”

Not being a coffee drinker, on my way home from work I stopped at the "Local Coffee Shop" to check out the prices. For the record they did not have an $8.00 cup of coffee. The highest price cup of Starbucks coffee I could discern was $5.00 and that was with the works.

This snippet of street dialogue got me thinking about your industries and your clients.

Are you finding that your clients are more careful about their spending and making buying decisions?

What are you finding? How much discussion versus impact?

- Linda


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Linda Richardson is founder of Richardson (http://www.richardson.com/), a leading sales training and consulting firm. Ms. Richardson has written 9 books on selling including her most recent, The Sales Success Handbook. She has been published extensively in industry and training journals and has been featured in numerous publications.