Sales Training Resolving Objections

Transforming the Sales Organization

Richardson President and CEO David DiStefano will be moderating a session entitled Transforming the Sales Organization at Selling Power's Sales Leadership Conference on April 19, 2010 at the Mandarin Oriental, Las Vegas.

The past 18 months have uncovered significant sales performance challenges that were previously overlooked — from ineffective sales processes and lack of operational efficiencies to the skills and talent required to be successful. David DiStefano will be moderating an interactive panel discussion with Larissa Chaikowsky of BMO, Jennifer Hammonds of WellPoint, Allison Kerska of Kelly Services, Matthew Serynek of SunGard, and Tim Weyland of Trinet. David will lead this highly experienced group in an open discussion on the importance of transforming sales organizations to effectively compete in business in 2010 and beyond. The group will address the vital elements of the sales function, including structure, processes, and talent development, to help better equip sales organizations with the capabilities needed to optimize revenue impact and operating effectiveness.

The Sales Leadership Conference is the premier event for Senior Sales Leaders. Attendees of this event will spend the day networking with colleagues, sharing best practices, and sharpening management and leadership skills.

Click here for more information or to register for the conference.

About Richardson

Richardson (http://www.richardson.com) is a global sales training and performance improvement company that helps leading organizations improve sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today’s complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.