In Sunday’s New York Times, there was an article about the new cover of Paris Vogue. One of the quotes by Andre J caught my eye and got me thinking.
He said, “If you love it, you can sell it.” While he may not be a business guru, Watts Wacher, the futurist is and he concurs. He thinks - “The single most important thing is if you don’t believe in it, don’t even try to sell it.”
How important do you think it is to be passionate about/believe in/“love” the product you sell?
Let me know what you think!
Linda Richardson, Founder Richardson Sales Training
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11 comments:
It s a basic in sales. How can you sell something you do not trust in?
Pablo Regner. Buenos Aires, Argentina
I agree with Wacker on that. And, Linda, you do use the correct word here. It is about passion.
Knowledge of the product and its competition enhances the ability to sell it.
As the philosopher Ruskin said, "With love and skill expect a masterpiece"
Not ground breaking information or something that hasn't been recognized and stated by many Sales professionals in the past. The beauty of selling is that there is really never anything new, just new ways of looking at old fundamentals and concepts. I agree, entirely, with the concept of believing in what you sell. However, just "loving it" will never be enough. You have to be able to demonstrate why others should "love it" too.
I agree you have to have a passion for your product or service .... ans the impact it can have on the users.
For example, to sell a child his first camera and then see his delight with the results is very rewarding. Equally powerful is to provide a service for or sell a product to a business and see the impact on their bottom line.
So my passion is really driven by a passion and a desire to assist and see the results.
Belief in Your Product is important to give a good value-building presentation based on their needs; because it encourages enthusiasm, and eliminates doubt.
I think if you take the time to "Love" your client... that is give them warm, inviting service; they will want to do business with you.
Relationship with the Client, Value and Desire/Need for the Product, and a Confident, IInviting "I Can" attitude in the salesperson seem to build the triple-braided cord that is hard to break on the way to a completed transaction.
Belief in Your Product is important to give a good value-building presentation based on their needs; because it encourages enthusiasm, and eliminates doubt.
I think if you take the time to "Love" your client... that is give them warm, inviting service; they will want to do business with you.
Relationship with the Client, Value and Desire/Need for the Product, and a Confident, IInviting "I Can" attitude in the salesperson seem to build the triple-braided cord that is hard to break on the way to a completed transaction.
I basically agree that it is important to be passionate about the products and services we sell. I wholeheartedly believe in the services of my company.
But I also know people who are extraordinarily successful who don't necessarily care for the product/service they sell very much. They just love selling so (the interaction with clients, the opportunities for income, the hunt of new business, etc.) and they're so good at it, so they just keep on doing it, in spite of being indifferent about their own products.
There's also another perspective on this, and that is that successful salespeople help others meet their needs. That's what's important. If you sell clothing, can you sell a line of times that you think is ugly? Sure, if your customers like them. If you are a landscape designer, can you include plantings you don't like in a customer's design? Sure. Can you sell sedans if you prefer pick-ups? Sure.
What's most important is a prospect who lights up because they want what we sell, either on their own or because we helped them get to that point. So I think being passionate about identifying and speaking to prospects needs' can be a viable substitute for being passionate about a particular product or service.
We Agree!
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"What's most important is a prospect who lights up because they want what we sell, either on their own or because we helped them get to that point. So I think being passionate about identifying and speaking to prospects needs' can be a viable substitute for being passionate about a particular product or service." -
You know I'm not much into "helping them get to that point" BUT everything else you posted in what I just quoted we can agree on.
I think our fellow bloggers have shared a lot of wisdom. Those of us who do what we love whether it is selling, meeting the needs of a client, or feeling passionate about the product we sell are the lucky ones. I think these three things are intertwined in so many ways. If we can sell what we believe in, if we can find fulfillment in helping clients achieve their objectives, and or if we love being out there competing, we can have rewarding careers -- as a friend of mine said we can both “do good and do well”. And all together is the icing on the cake!
Best, Linda
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