Thursday, August 14, 2008

Sales Advice from Mad Men

Dan Draper, the “hero” of Mad Men, AMC’s hot Sunday night TV series, is full of sales advice.

Sunday night when he said, “You are the product. You feeling something. That’s what sells,” his idea of selling resonated with me

This has always been true for me. I remember once making a presentation for a colleague whose area of specialization I knew but not deep down as I know sales and sales management. We had no options and I had to make the presentation for him. As I made the presentation and answered questions, I remember thinking my words felt hollow. There was no passion behind them. The presentation was OK, just that OK.

I realized how lucky I am to be selling a product that I really “feel something” for.

How about you? How do you feel about your product? How much does how you feel about your product make a difference in your sales results?

Learn more about Richardson's comprehensive sales training .

1 comment:

Anonymous said...

In my mind, if i did not believe in my product and services offering, I would not be able to sell with integrity and would have to find a product that was a fit for me.

In short, I wouldn't do it.

SN